SkinCeuticals names Sofia Richie Grainge new brand ambassador

SkinCeuticals announced on Thursday the appointment of Sofia Richie Grainge to the role of brand ambassador for the science-based skincare brand.

In her new role, Richie Grainge will star in a global campaign, ‘SkinCeuticals Skin Powered by Aesthetic Doctors’, showcasing her SkinCeuticals-powered skincare routine.

Dubbed ‘The Sofia’, the routine was specifically made for Richie Grainge by Dr. Mamina Turegano – triple board-certified aesthetic dermatologist and SkinCeuticals brand partner, and serves an introduction to the brand’s skincare approach for consumers.

Featuring SkinCeuticals staples; the Simply Clean Cleanser, C E Ferulic, H.A. Intensifier, Triple Lipid Restore and the Daily Brightening Sunscreen, ‘The Sofia will be available to shop on SkinCeuticals site.

“As a skincare-enthusiast, SkinCeuticals was first recommended by my dermatologist. After learning more about it, collaborating with the brand came naturally,” said Richie Grainge.

“I have always had a deep passion for skincare and finding the perfect set of products that are not only effective, but also complement my day-to-day routine. Through this partnership and Dr. Mamina’s consultation, I was able to learn more in depth about SkinCeuticals integrated skincare approach and find the perfect routine that I am so excited to share.”

An influencer and model, Richie Grainge has been featured in campaigns by a number of major brands including Tommy Hilfiger, Michael Kors, and Adidas. The American is the youngest daughter of singer Lionel Richie and sister to Nicole Richie.

“We are beyond thrilled to welcome Sofia as a brand partner,” said Julien Chardon, global general manager, SkinCeuticals.

“Sofia’s high standards for skincare innovation and her confidence in dermatologist expertise perfectly embody the values of SkinCeuticals. Sofia, together with Dr. Mamina Turegano, are trusted voices who will educate generations of skincare enthusiasts about SkinCeuticals integrated skincare approach.”

Founded by Dr. Sheldon Pinell, in Dallas, Texas in 1997, SkinCeuticals dispensed by over 10,500 international dermatologists, plastic surgeons, and medi-spas worldwide. French beauty giant L’Oreal group acquired U.S. skincare brand in 2005.