Dolce Vee promotes pre-loved fashion for World Environment Day

Social enterprise fashion brand Dolce Vee is harnessing celebrity events to promote its second hand fashion business and aims to spread awareness on World Environment Day on June 5.

Dolce Vee’s founder Komal Hiranandani – Dolce Vee

“On World Environment Day, we are reminded of the profound impact our fashion choices have on the planet,” said Dolce Vee’s founder Komal Hiranandani in a press release. “Thrift shopping encourages a more sustainable approach to consumption, offering an alternative to the traditional buy-use-dispose cycle that dominates modern consumerism. At Dolce Vee, we believe in the power of the preloved movement to create a sustainable future.”
The brand aims to increase awareness about pre-loved fashion by holding pop-up interactive events with celebrities including Ranbir Kapoor, Bhumi Pednekar, Shruti Hassan, and Arjun Kapoor among others. The brand aims to harness the power of celebrity to give second hand fashion a youthful and desirable image.
“By choosing preloved fashion, we not only reduce waste but also conserve resources and lower our carbon footprint,” said Hiranandani. “Every garment has a story, and through our collective efforts, we can ensure that story contributes to a healthier, greener world. Let’s celebrate today by making mindful choices that benefit our environment and future generations.”
Dolce Vee retails its second hand clothing online with its multi-brand selection including labels such as Max Fashion, Miss Sixty, Zara, Atmosphere, Gia, and Diesel as well as a wide selection of ethnic wear for women. The business has partnered with a range of fashion enthusiasts including Isha Bhansali, Sophie Choudry, and Pooja Jambotkar among others for curated wardrobe selections, according to its Facebook page.

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