In a delightful fusion of fashion and festivity, Swedish influencer Matilda Djerf’s clothing brand, Djerf Avenue, has joined forces with celebrated Sofia Richie to unveil a capsule collection that perfectly captures the winter holiday spirit.
This collaboration, a first for Djerf Avenue, marks an exciting venture with Richie, who has recently graced the fashion world as a brand ambassador for David Yurman. The collection, brimming with holiday-ready pajamas, is a dreamy selection designed to add a touch of relaxed glamour to the festive season.
Sofia Richie for Djerf Avenue 2023 Campaign
The Djerf Avenue x Sofia Richie collection showcases cozy elegance, featuring an array of chic pieces that include pajama tops and bottoms, a scrunchie, and a charming ruffle tank top and short set.
Notably, the collection extends its appeal with a stylish cardigan and a long-sleeve top, ensuring there’s something for every style preference. Made in Portugal, the range proudly offers inclusive sizing from XXS to 3XL, catering to a diverse audience.
The six-piece collection is adorned with hand-drawn illustrations of Richie’s beloved dogs and playful bows, adding a personal and whimsical touch to the designs. The campaign images for this exclusive collection are nothing short of a winter wonderland fantasy.
Sofia Richie and Matilda Djerf bring the collection front and center, posing amidst a backdrop of Christmas trees, stockings, and an array of wrapped gifts. These visuals perfectly encapsulate the joyous mood of the collection, with both models exuding a festive aura.
