Satya Paul opens new Mumbai flagship store

Luxury men’s and women’s clothing and accessories brand Satya Paul has opened a new store in Mumbai’s Phoenix Palladium mall. The brick-and-mortar outlet measures 900 square feet and its conceptual design features no sharp edges.

The store has a striking black façade and its interior is designed to be experimental, bold, and fluid, Satya Paul announced in a press release. The walls have a light pink concrete finish to enable its vibrant clothing to stand out and the space has been conceptualised in the shape of an egg. A central, circular glass display houses men’s ties to women’s kaftans to handbags and the store opened with Satya Paul’s latest collection, ‘The Flower Wild’. 
 
“For anyone looking for clothes that prioritise mobility– so much that you could go seamlessly from a tennis game to a garden party– this is a dream,” announced the brand in a press release. “And for all others who are on-the-go (which is nearly everyone in this bustling city) here is a sharp retail destination that reminds you to enjoy the vibrancy of life, but also– to stop and smell the flowers.”

Satya Paul launched his eponymous brand in 1985. Last year, the label launched brick-and-mortar outlets in New Delhi and Ahmedabad and the brand also retails from its direct to customer e-commerce store.