Gucci’s spring-summer 2024 Ancora campaign ushers in a fresh breeze of creativity under the creative direction of Sabato De Sarno. Making a bold statement with a minimalist backdrop, the campaign, immortalized by David Sims’ lens, introduces five fresh-faced models.
Gucci Spring/Summer 2024 Campaign
Ana Rossolovich, Fadia Ghaab, Jiahui Zhang, Nyajuok G, and Violet Hume—the latter the daughter of supermodel Kristy Hume—bring a raw and genuine presence to the visuals. The campaign weaves together the vibrancy of neon green, burgundy red depth, navy blue sophistication, and classic black’s timeless elegance.
Originally presented last September, the Ancora collection is a canvas where individuality plays with fashion. Styled by Alastair McKimm, each piece, from the branded hoodies to the leather separates and from the daring shorts to the relaxed baggy jeans, is designed to resonate with the wearer’s own sense of self.
The luxury designer brand invites women to engage with fashion personally, celebrating freedom and confidence. With art direction by Riccardo Zanola, the campaign’s understated makeup by Lucia Pieroni, and effortless hair by Duffy Sas blends luxury with realeness.
Ancora, which is Italian for again, hints at the timeless appeal of these Gucci pieces, encouraging a renaissance of personal style that celebrates the enduring power of self-expression. Beyond its ready-to-wear, Gucci also recently unveiled its Valigeria 2024 campaign starring Ni Ni.
