Ferragamo’s pre-fall 2024 campaign fuses art, history, and fashion captured through the lens of Harley Weir. In a striking juxtaposition, models Aymeline Valade and Awar Odhiang exude elegance against an ethereal backdrop of sand-sculpted Italian sculptures, epitomizing creative Director Maximilian Davis’s vision for this collection
It’s a season that celebrates the transition from sun-drenched days to enchanting evenings by the sea. The luxury label’s campaign presents a story of fantasy meeting reality, where signature Ferragamo elegance encounters the carefree essence of summer.
Ferragamo Pre-Fall 2024 Campaign
Weir’s photography captures both the tangible and the otherworldly. Each image in the campaign is an ode to summer’s versatile narrative, featuring ensembles that speak to both ease and vivacity. It’s a natural progression from the spring collection inspired by the Caribbean.
Taking center stage are the fluid kaftan dresses and form-fitting swimsuits, offering an embodiment of effortless sophistication. The campaign’s light and unrestrictive outerwear invites a breeze on warm summer evenings.
Ferragamo’s historical roots are elegantly woven into the modern fabric with raffia, which is a hallmark of the brand’s early designs. The accessories get reimagined with leather-lined details on contemporary shoppers and cut-out totes.
In a nod to the past, Lucio Venna’s iconic 1920s artwork for Ferragamo enriches select pieces, creating a dialogue between the brand’s heritage and its forward-looking designs. The reinvention of the Ferragamo ballerina, alongside the chic slip-on loafers, underscores the collection’s timeless allure.
