Oyo’s move spurred memes and a backlash on social media, especially among 20-somethings. To many, it drove home the tension between traditional values and modern ideals that defines life for millions of young Indians.
Premarital sex is still largely taboo in this deeply conservative country, where marriages are traditionally arranged by families. It is widely viewed as a malign import from the less-inhibited West, and as an affront to Indian culture that is either to be policed or left unacknowledged.
The stigma around sex before marriage is about “family honor,” said Chirodip Majumdar, an associate professor at Rabindra Mahavidyalaya, a college in the eastern state of West Bengal. Nonetheless, more young people are doing it anyway, studies show.
Attitudes about premarital sex vary along class lines, Mr. Majumdar said, with higher-income people viewing it more favorably. “They have more scope of social interactions, more knowledge about birth control mechanisms, more exposure to Western culture,” he said.
Many young Indians, too, have embraced liberal attitudes toward dating and sex that transcend caste, class and religion, which still often dictate arranged marriages.
