Kaftan focused apparel brand The Kaftan Company has expanded its menswear offering and launched the ‘Twilight Men’s Lounge Wear Collection’. Featuring a selection of relaxed designs, the new product line is designed to offer a twist on loungewear with patterned kaftans and cotton pyjamas.
“We are thrilled to introduce our Men’s Lounge Wear Collection, providing men with stylish yet comfortable options to unwind in,” said The Kaftan Company’s co-founder Navin Rao in a press release. “The overwhelming response since the launch underscores the demand for innovative loungewear solutions tailored specifically for men. We are proud to fill this gap in the market and look forward to continuing to exceed our customers’ expectations.”
Products in the new range retail from Rs 1,499 and the range’s colour palette features navy and light blues, blacks, neutral tones, and pops of bright colours. While some kaftans are monochrome and classic, others feature bold prints such as large checks, stripes, and leopard print.
The Kaftan Company has reported a 60% customer retention rate and describes itself as “a leader in the loungewear industry,” according to its press release. Along with its direct to customer e-commerce store, the business also retails its products on a range of multi-brand online platforms including Myntra, TataCliq, Ajio, and Shoppers Stop among others.
Copyright © 2024 FashionNetwork.com All rights reserved.
