The Ayurveda Company appoints Sanjiv Gupta as board member

Direct-to-consumer personal care brand The Ayurveda Company (TAC) has appointed Sanjiv Gupta as its chief advisor and board member.

With Gupta’s appointment, TAC aims expand its market reach by enhancing both brand value and customer experience.

Commenting on the appointment, Param Bhargava, founder of TAC in a statement said, “This significant appointment at TAC during its pivotal transformation adds impetus to the ‘Modern’ Ayurveda movement. Mr. Gupta’s extensive experience in business development shall bolster the strategy behind TAC’s expansion, steering it towards market leadership.”

“Gupta’s role is pivotal in our journey towards Mission 2030 to become the most loved Ayurveda company. His guidance will empower our team to grow and innovate, and help avoid the common pitfalls of startups, and ensuring TAC’s success in the competitive Ayurvedic landscape,” he added.

Sanjiv Gupta, the former CEO of Coca-Cola India is known for his strategic acumen and innovative leadership. During his tenure, he drove Coca-Cola to success with iconic campaigns and substantial market growth.