R&B opens second Kochi store in Lulu Mall

Family fashion retailer R&B has opened its second brick-and-mortar store in Kochi inside the city’s Lulu Mall. The store launch brings the brand’s pan-India store total to 19 and houses western and ethnic style apparel accessories for men, women, and children. 

“Psst…heard the news? Get ready to shop ’til you drop at R&B’s latest hotspot in LuLu Mall, Kochi,” announced the Lulu Group-run shopping centre on Facebook. “With styles that scream ‘slay,’ it’s time to upgrade your wardrobe game. Let’s do this!”
 
The store has a bright, spacious interior with dedicated segments for men, women, and children. The women’s section features a range of printed kurtas as well as light layers for spring such as floaty tops, skirts, and maxi dresses. Accessories available in the store include graphic tote bags and casual footwear. 

R&B opened its first brick-and-mortar outlet in Kochi in August last year in the city’s Centre Square Mall and also counts stores in cities including Ahmedabad, Hyderabad, Bengaluru, and Kozhikode among others. The brand is expanding across India with an omni-channel strategy as it also runs an e-commerce store dedicated to the Indian market. 
 
R&B is run by Apparel Group India Private Limited, the Indian arm of global fashion giant Apparel Group. The business also retails the brands Aldo, Victoria’s Secret, and Bath & Body Works in the Indian market, among others.