Chennai’s Phoenix Marketcity has launched a multi-brand Sneaker Fest to offer discounts and promotions on numerous footwear categories. On the evening of January 6, actress Ritika Singh will lead an interactive event to engage the city’s shoppers and promote sneaker culture.
Singh will meet with fans and showcase sneakers which feature in the shopping event, Phoenix Marketcity Chennai announced in a press release. The event coincides with the mall’s End of Season Sale which runs until January 7.
On January 2, the mall launched a ‘Sneaker Fest’ to offer up to 50% off on footwear by a wide range of brands including Reebok, Clarks, Adidas, Asics, Lifestyle, Aldo, Puma, Mochi, Hush Puppies, H&M, and Shoppers Stop among others, Phoenix Marketcity Chennai announced on Facebook. The promotional event runs until January 11 and is designed to drive footfall in the shopping centre.
Phoenix Marketcity Chennai is run by retail and mixed-use real estate development business Phoenix Mills Limited, which also runs malls in locations including Mumbai, Bengaluru, and Pune, and Crest Ventures Private Limited as part of a joint venture. The mall features a range of Indian and international brands as well as dining and entertainment facilities.
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