Pernia’s Pop-Up Shop launches ‘Bling and Beyond’ showcase in Mumbai

Luxury Indian fashion retailer Pernia‘s Pop-Up Shop launched a multi-brand ‘Bling and Beyond’ womenswear showcase at its store in Bandra, Mumbai on December 26 to present a selection of occasion wear for late winter festivities and New Year’s Eve parties. 

“Embrace the joyous season with our dazzling curation, Bling and Beyond,” announced Pernia’s Pop-Up Shop on Facebook. “Visit Pernia’s Pop-Up Studio at Turner Road, Bandra, to explore an exquisite collection showcasing show-stopping pieces designed by celebrated labels.”
 
The shopping fair runs until December 28 and is designed to drive footfall before the end of the calendar year. The event focuses on occasion wear and wedding wear from designers including Zwaan, House of Eda, and Namrata Joshipura among others. 

Pernia’s Pop-Up Shop holds a wide range of events at its stores across India’s metros to offer engaging experiences for shoppers and drive footfall offline. These include designer meet and greets as well as themed shopping fairs. Recent meet and greets hosted at Pernia’s Pop-Up Shop stores include Kalista, Jayanti Reddy, Punit Balana, and Prisho among others. 
 
Designer and entrepreneur Pernia Qureshi launched Pernia’s Pop-Up Shop to showcase luxury Indian fashion brands and bring them to a wider audience online. Today, the business is owned by Purple Style Labs, run by entrepreneur Abhishek Agarwal.