Female athletes remain largely overlooked by fashion and beauty brands Viewership of women’s sports has continued to grow, which has opened up female athletes to more commercial opportunities (see: University of Iowa basketball player Caitlin Clark’s deals with Nike, State Farm, Buick and …
![](https://jara.news/wp-content/uploads/2021/12/Main_JARA_Final_logo-removebg-preview-removebg-preview.png)