Menswear brand JadeBlue has opened its first exclusive brand outlet in Ajmer to reach more shoppers in the state of Rajasthan. The Ahmedabad based brand’s store opening also brings its pan-India brick-and-mortar store total to 40.
“Our 40th store in India and sixth in Rajasthan is now operational at Mittal Mall, Ajmer,” announced Jadeblue Lifestyle India Limited’s general manager of finance and accounts Vrudang Parikh on Linkedin. “A luxury space offering a wide range of formals, casuals, club, festive, and occasional [sic] wear for men along with iconic Modi Kurta and jacket.”
JadeBlue also counts two stores in Rajasthan’s Jaipur as well as one store in Kota, Udaipur, and Jodhpur, bringing its state-wide total to six with its Ajmer addition. JadeBlue’s store in Mittal Mall joins brands including Crocs, Market 99, and United Colors of Benetton, according to the mall’s website. The mall launched at the end of 2023 and is spread over 13 floors.
JadeBlue also recently launched its Spring/ Summer 2024 collection which offers a mix of casual, resort style separates and traditional occasion wear for the new wedding season, the brand announced on Facebook. JadeBlue was established in 1995 and is known for its varied styles and mid-priced garments.
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