Intune launches first store in Nagpur

Value fashion brand Intune has opened its first brick-and-mortar store in Nagpur to bolster its retail presence in Maharashtra. Designed to enable the omni-channel retailer to connect with shoppers in the city, the store caters to men, women, and children.

“Intune by Shoppers Stop now opened Eternity Mall, Nagpur,” announced the shopping centre on Facebook, sharing images of the inaugural ribbon cutting ceremony. Intune now has over 20 stores across India and opened over six new stores in the fourth quarter of the 2024 fiscal year. 
 
Intune’s new Nagpur store is spread over two storeys. The ground floor is dedicated to children’s wear and accessories and features a range of both ethnic and western designs. The first floor of the store houses Intune’s men’s and women’s collections and the outlet’s design centres around Intune’s signature yellow hue. 

“Happy to announce the grand launch of Intune’s first store in Nagpur,” Mumbai-based commercial real estate business Ciril’s regional director Ssumit Jhaam told India Retailing. 
 
Intune’s clothing and accessories are priced from Rs 199 and the brand aims to cater to the whole family. Shoppers Stop launched Intune last year and the brand retails from its e-commerce store and its outlets in citied including Vadodara, Vijayawada, Vashi, Hyderabad, and Ahmedabad among others.