NewJeans’ Hanni has been unveiled as the new global ambassador for UGG, marking a significant collaboration between the K-pop sensation and the renowned footwear brand. This partnership starts with UGG’s spring 2024 advertising campaign, which highlights a range of footwear.
Hanni for UGG Spring 2024 Campaign
This includes the Golden Glow sandals, Stratus sandals, and Venture Daze slides. The campaign, awash with pastel hues, showcases Hanni in these latest offerings that are available in both vibrant and neutral colors, ensuring they catch the eye this coming season.
Hanni’s previous engagements include appearances in Gucci campaigns and a recent feature on the cover of ELLE Korea, underscoring her growing influence in the fashion industry. Her new role with UGG represents a personal milestone, as expressed in her statement about the brand’s impact on her early years and her excitement about this new journey.
Hanni’s appointment as global ambassador signifies a new chapter in her career and reflects UGG’s strategy to connect with a younger, global audience through familiar faces in the entertainment industry.
Her anticipation to share her affection for UGG products highlights the mutual enthusiasm for this collaboration, signaling a potentially fruitful partnership for both parties involved.
