Good Glamm Group plans large-scale international expansion

Beauty and media business Good Glamm Group plans to expand internationally to bring Indian direct-to-customer brands to new markets. The business also sees a large opportunity for growth in expanding in the men’s grooming segment and plans to diversify its brand’s product offerings. 

“In the coming years, we see ourselves as the first global beauty company to come out of India with brands that are globally loved and leveraging our competitive advantage of Content Creator Commerce backed by technology and data,” said Good Glamm Group’s CEO Darpan Sanghvi, the Press Trust of India reported. 
 
Good Glamm Group also plans to expand the product offerings of its ‘MyGlamm’ makeup brand along with personal care brands Organic Harvest, The Moms Co, and BabyChakra. The business also has an initial public offering on the horizon, planned for early 2025. 

In 2022, the business launched its new and current group structure by dividing its operations into three divisions: Good Brands Co, Good Media Co, and Good Creator Co. The move was designed to unlock structural efficiencies to improve revenue flow. 
 
This year, Good Glamm Group added a fourth division to its business named ‘Good Community’ which functions as an omni-channel and interest-based community network. The entity is designed to help direct-to-customer brands to expand their customer bases by engaging with communities across the country.