Apparel and accessories brand Diesel held a fashion party at its flagship store in Mumbai’s Phoenix Palladium Mall. The evening event brought together the metro’s influencers and launched the brand’s latest collection with Reliance Brands Limited.
“The launch of Diesel’s electrifying SS24 collection was an undeniable hit at Phoenix Palladium,” announced Reliance Brands Limited on Facebook. “The exclusive event with its buzzworthy guest list marked the debut of the stunning 1DR bags! Ready to elevate your style? Make your way to the Diesel store to get your hands on the newest collection!”
Guests tried out bags from Diesel’s new 1DR line, including monogrammed miniatures and shoulder bags in a range of bold hues. A DJ booth provided entertainment for the evening and the label harnessed the occasion to highlight its connection to streetwear and youth culture.
Diesel retails in India through its brick-and-mortar store network and online. The brand opened its first ‘Red & White’ store in India in Hyderabad’s Banjara Hills in December 2022 and the two-storey concept store is designed to showcase Diesel’s products in a modern way.
Designer Renzo Rosso established Diesel S.p.A. as an apparel company in Breganze, Italy in 1978. The brand specialises in denim and has a youthful aesthetic, also producing footwear, accessories, and fragrance lines.
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