Desigual has introduced its spring 2024 On Demand collection in a fusion of fashion and AI technology, blending cutting-edge technology with its signature style. This collection marks the brand’s third On Demand line to employ artificial intelligence techniques. A new line unveils an array of dresses and accessories perfect for spring.
The collection is rich in spring vibes, featuring a variety of dresses, from elegant long yellow styles with a halter neck to charming short ruffled dresses adorned with floral prints. It also includes a selection of ivory dresses, each embracing spring’s light and airy feel.
Desigual On Demand Spring 2024 Collection
The spring 2024 collection marks a new era for Desigual, showcasing their ongoing commitment to innovation by integrating contemporary technology with their design aesthetic. Following the success of their fall 2023 campaign starring Hari Nef, Desigual continues to push the boundaries of creativity.
In a unique move, the designs are created only after a purchase is made, showing Desigual’s commitment to sustainability and customer-centric design. This approach reflects the brand’s dedication to reducing excess production and adds an element of exclusivity to each item.
The collection is further enhanced by a variety of tops and accessories, including a sophisticated long-sleeved white shirt with orange floral details, a chic beige tight sweater, and distinctive accessories like a satin butterfly-shaped bag and scarves.
The presentation of the collection adds to its charm with imagery that spotlights a natural, sunlit setting. Models are shown in open fields amongst a bloom of vibrant flowers, creating the ideal backdrop for spring-themed attire.
