Bombay Shaving Company launches new campaign to promote voter turnout

Personal care brand Bombay Shaving Company has launched its first campaign to promote voting in the ongoing Lok Sabha elections. Titled ‘Do the Sensi Thing’, the campaign aims to engage young people to vote while boosting brand visibility.

“As a consumer-focused Indian brand deeply rooted in the community, and constantly questioning the norm, we felt that we wouldn’t be honest to our core values if we didn’t do our bit,” said a spokesperson for Bombay Shaving Co in a press release. “We just cannot be indifferent to such a significant matter of national interest. In addition to spreading awareness outside the company, we’re also making special arrangements this year to encourage our colleagues at work to vote, because I truly believe every vote counts and every voice matters.”
 
The Lok Sabha is the ‘House of the People’ and fuctions as the lower house of parliament in India. The current Lok Sabha elections began on April 19 this year and will run until June 1.
 
The campaign aims to spread the message that “Turning your back to the nation is Nonsensi. Showing the finger is Sensi.” Bombay Shaving Company has rolled out the campaign across all of its social and owned platforms and has put up advertising boards in Mumbai and Delhi as the two metros go into vote.
 
Former McKinsey consultant Shantanu Deshpande launched Bombay Shaving Company in 2016 with the aim of offering innovative hair removal products for the Indian market. The brand currently totals approximately Rs 250 crore in annualised revenue and is growing at a rate of between 20% and 25% quarter-over-quarter. Bombay Shaving Company retails from multi-brand retail chains across India and on a range of e-commerce platforms.