Aza opens first multi-brand boutique in Ahmedabad

Multi-brand premium Indian fashion boutique has opened its first brick-and-mortar store in Ahmedabad at Puniska House on Ambli Bopal Road. The boutique retails a wide range of women’s occasion wear brands from across the country. 

“Aza has finally opened in Ahmedabad,” announced the retailer on Facebook. “Calling out all the bridesmaids, if you’re on the lookout for glamorous and stylish outfits to don at your bestie’s wedding make sure to visit Aza, Ahmedabad right now.”
 
The store opened with a launch party titled ‘An Ode to Aza Women’ and featured guests including celebrity makeup artist Ulupi Parikh and entrepreneur Shubha Bhandari among others. Along with the segments dedicated to occasion and bridal wear, the store also carries a number of menswear labels. 

Aza’s new, expansive address has a white interior to highlight its colourful garments and present them in a modern way. The store adds to Aza’s list of stores across Hyderabad, Mumbai, and New Delhi as well as its e-commerce store. 
 
Aza was founded by Alka Nishar in 2005 and the business’ name means ‘desire’ in Sanskrit, according to its website. On its e-commerce store, Aza retails over 1,000 Indian brands including Naaz by Noor, Anamika Khanna, Varun Bahl, Paulmi & Harsh, and Karaj Jaipur among others.