Accessorize London opens first ‘Marble Concept Store’ in Kurla, Mumbai

Fashion accessories brand Accessorize London has opened an exclusive brand outlet in Mumbai. The store is the brand’s first ‘Marble Concept Store’ in the country and it is located in Phoenix Marketcity Mall in the metro’s Kurla district. 

“We aim to provide customers with fun shopping moments and also make the experience reflect our creative, colourful, quirky brand,” said Planet Retail Holdings Private Limited’s CEO Kumar Saurabh, Indian Retailer Bureau reported. “We always believe in bringing a global retail experience to India, and this store is the next leap in that direction.”

Following the launch of its new concept store in Mumbai, Accessorize London plans to use the same design for its upcoming brick-and-mortar outlets. The brand will also update the design of its existing stores in India to fit this theme. The brand runs stores across the country in cities including New Delhi, Nagpur, Bardez (Goa), Pune, Bengaluru, Amritsar, Gurgaon, and Hyderabad among others, according to its website.  

Accessorize London retails trend driven fashion jewellery, hair accessories, and lifestyle goods with a youthful, feminine aesthetic. The brand retails from its stores across India and its direct to customer e-commerce store for the Indian market.