Valentino has launched its latest advertising campaign, ‘L’École’, starring a global trio of talents and set in the heart of New York City.
As part of the campaign, Kaia Gerber, Son Ye-jin, and Jolin Tsai come together to embody the essence of femininity and humanity, reflecting a collection that celebrates diversity and the interconnectivity of cultures.
Conceived by creative director Pierpaolo Piccioli and lensed by renowned photographers Mert Alas & Marcus Piggott, the campaign captures the essence of urban coolness and showcases the unique beauty and individuality of each star, weaving together their diverse backgrounds into a fusion of artistic expression.
Throughout the campaign, the color palette of red, white, and black dominates, evoking sensuality and establishing a dialogue between the body and clothing. The maison’s signature altorilievo technique, offers glimpses of skin through expertly crafted cuts.
A standout accessory in the campaign is the Valentino Garavani VLogo Moon Bag. Additionally, the Valentino Garavani Locò and Valentino Garavani VSLING inject a touch of classic elegance into the narrative.
The Valentino L’École collection, featured in the campaign, is now available in boutiques and online at valentino.com.
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